The Stockholm project in June 2015 was a collaboration between Where’s Sharon and the Stockholm Visitors Board.  The main objectives of this campaign was to showcase the best attractions in Stockholm for families and the family friendliness of Stockholm in general.  Sharon and her family sampled many attractions over their 3 night stop in Stockholm.

Time to say goodbye to #Stockholm 🙁 Our visit was far too short

A photo posted by Sharon (@wheressharon) on Jun 18, 2015 at 12:06am PDT

The results of the Stockholm campaign as of 7/10/2015

• A review of the Scandic Sergel Plaza (accommodation provided).
• A comprehensive guide to travelling in Stockholm with kids including 18 attractions, eating, accommodation, getting around and Stockholm card sections. 
• A short introduction to our Sweden travel blog.
• The above articles were written to target over 100 relevant keywords to help the articles rank high in google search results. 3 months after our articles were published, our Stockholm with kids guide ranks on the second page of Google results for relevant search terms on average. Our Sweden travel blog page is on the first page. In another 3 months, I expect both articles to be on the first page of Google results ensuring traffic to our guides (and thus influence) for years.
• Inclusion in our article about the best family holiday destinations in Europe (which receives regular traffic from Google).
• An entry about Stockholm being our best ever holiday destination on another blog, The Freedom Travellers.
• 15 instagram photos with 871 likes and comments.
• Numerous tweets including all the photos that were on Instagram. Each article was tweeted a minimum of 6 times in first 24 hours of publishing and have been included in our regular tweet sheet meaning they will be tweeted about once a month ongoing. An example.
• 5 custom pins on Pinterest which are currently being pinned across many group boards for greater reach, including on the Lonely Planet family travel board with over 500,000 followers. See example pins here and here.
• 6 Facebook posts with a reach of 2,041.
• In the first week after publication, Where’s Sharon  articles have been tweeted over 84 times by 63 contributors and have reached over 463,000 Twitter accounts and have over 754,000 impressions. See the full report for the Scandic Sergel Plaza review and the Stockholm guide.

There has also been further social media activity outside of these time frames.

Feedback from Stockholm Visitors Board:

“THANK YOU for this amazing blog post. Are you sure that you didn’t spend a whole week in Stockholm…? I can’t believe how much you had time to see and do and it feels like you visited ALL the museums in Stockholm. Wow! I have already shared the post on Twitter and also asked my colleague who writes on the FB page to share it there. We will also keep this and give it to all journalists and bloggers who come to Stockholm with a family theme, this will be invaluable for them. Thank you! :)”